According to research, over half of Australian households own a pet, but it appears that not everyone is well-prepared to provide the best care for their pets. As a result, the number of overweight dogs and cats is alarmingly high, urging the largest national animal welfare organisation, the Royal Society for the Prevention of Cruelty to Animals (RSPCA), to take action. To solve the problem, the RSPCA intends to educate people on healthy diets for pets, provide exercise ideas and to connect people with local pet services. However, within the client brief lies a challenge: the RSPCA would like to see three different design concepts, each having a focus on different aspects.​​​​​​​