The “Make Your Mark” campaign celebrates how both residents and visitors shape the identity of Leederville through their actions and interactions. The tagline encourages inclusivity, inviting everyone to contribute to the area's vibrant community. The logo uses a bold, simple typeface and a gritty style to reflect the unique character of Leederville. The colour palette is youthful and eclectic, featuring vibrant pastels to appeal to young adults and create a fun, cohesive design. Graphic elements, like torn paper and fingerprints, draw inspiration from local landmarks, ensuring the campaign remains authentic to Leederville’s urban texture. The print materials combine vintage and modern imagery, emphasizing the fusion of past and present to foster pride and intrigue. In contrast, the micro-website provides a clean, minimalistic design focused on ease of access and readability. A mobile app encourages users to explore Leederville, share memories, and contribute to a digital collective memory. To drive engagement, the app incorporates gamification and rewards, such as discount vouchers for local businesses, and features a puzzle game for visitors to learn about the area’s history. This comprehensive solution blends design, community involvement, and digital engagement to celebrate Leederville’s culture.